“Meanwhile, the movie is attracting accusations of being racist by critics in the US by portraying a white man coming in to lead a community of primitive, non-white people.

“It rests on the stereotype that white people are rationalist and technocratic while colonial victims are spiritual and athletic,” New York Times columnist David Brooks wrote.

“It rests on the assumption that non-whites need the White Messiah to lead their crusades.”

But director James Cameron denied the film had an racist undertones, saying Avatar “asks us to open our eyes and truly see others, respecting them even though they are different, in the hope that we may find a way to prevent conflict and live more harmoniously on this world”.

“I hardly think that is a racist message,” he added.

Thanks for your comment!

It seems the focus is on the fried chicken? if so then I’m assuming that if the guy in the commercial had handed out McDonalds to the West Indians then it would have been ok? If the answer to that question is “yes”, then that highlights how ridiculous the uproar about this ad is. It means someone saw Fried Chicken and black people and assumed racist overtones!

Whilst I understand why some people may have been offended, and acknowledge that is their right, I take exception to those who then talk about how racist Australians are as a result of them assuming that there were racist intents in the advertisement!. How is anyone outside America supposed to know that in that country, a stereotype exists that black people eat fried chicken? The ad was made for Australia, aired in Australia, about a sporting event currently being played in Australia and it contained no African americans. Context please!!!

There are a billion things on the internet that can be accessed and that people can be offended by. I’m sure some American ads probably offend people of different backgrounds, or beliefs, or who have different likes and dislikes etc. it doesn’t mean that those ads were meant to offend anyone in other countries.

And, might I say the US has put out ads that depict Australians in a stereotypical way, this happens in the movies as well. Everyone does this, I’m sure Australians also have stereotypes about Americans ( I know I do lol) . Wow, lighten up everyone!

Point blank, someone at KFC effed up, maybe they need to implement new micromanaging of their ad campaigns around the world. But KFC Australia pulled the ad today. They acknowledged that while they didn’t mean to offend, they *REALIZED* that they had offended. And I can roll with that.

Additionally, please don’t tell me what to be offended by or not offended by. If I’m offended by a frog crossing a road, that’s my right. You can try to understand why I’m offended, you can try to explain why you think I shouldn’t be offended, but do not attack me (hypothetical “me”) and say it’s my own fault for being offended.

Nathan, thank you for clarifying. Appreciated. Like I said, the ad had more relevance for folks in Australia than for anyone else.

And yes, White Chicks was *stereotypical* as hell

Secondly, the ad is about the cricket, something Americans know nothing about. I watched a movie the other night on television called “White chicks”. An American movie about two black men that dress as white women – was that racist? good grief